Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.” One of the first steps involves mastering Microsoft Excel. Here […]

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested […]

For business owners, sleep is a must. You rely on a good night’s rest to run your business effectively, focus on the big picture, and think clearly about your organization. But what if one of your business tools was preventing you from getting sufficient sleep? If you use your Android tablet in the evening, this […]

You have finally decided your small or medium-sized business is ready to utilize Business Intelligence (BI) software. This is a big step for your company and one that must be approached with diligence. If you are not careful the cost of BI software, not to mention training, could far outweigh the actual benefits you end […]