The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

How to use LinkedIn to create business value

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So […]