Blog

May 26th, 2015

BusinessContinuity_May26_AEvery business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business — their employees? With that in mind, let’s take a look at the five deadly business continuity mistakes to avoid at all costs.

Mistake #1: Assuming your employees will be there to support you

Companies that survive unexpected incidents are the ones that thought about their employees’ needs. It is important that your management team are aware of the business continuity plan’s SWOT analysis, which examines the strengths, weaknesses, opportunities and threats you face in a disaster. Review and obtain formal management sign-off on the SWOT analysis and have your management team make decisions in advance about actions that require expenditure.

Review decisions on paying all employees during a period of business interruption for a minimum period of time. Communicate your strategy and message to your employees to let them know that you will be there to support them and their families in the event of a crisis. This way, your employees will have peace of mind knowing you and the company are there for them, and in turn they will be there to support you.

Mistake #2: Using only words, not actions

Once you have your business continuity plan documented and your SWOT signed off, you need to think about the small stuff to ensure your plan is executable. This includes logistical considerations like food, travel and living requirements, medical aid and monetary support.

Walk the walk and ensure your medical providers have made arrangements in advance. Have an Employee Assistance Program (EAP) in place to make sure your employees have access to people who can give them support in the event of an incident. Staff will remember if you provided them with care and support, and will remember even more clearly if you didn’t.

Mistake #3: Not showing your employees how the plan will work

While many business owners worry about downtime, they overlook the fact that explaining the plan and its execution to employees is critical to minimizing lost productivity.

As part of your maintenance program, include your employees as well as your security, medical and EAP team in the testing process. Execute a live test where various providers can demonstrate their capability to support your employees. This way, your employees will know that you care and can have faith you will be able to support them when the tables have turned.

Mistake #4: Not dealing with your employees first

When an incident occurs, the first assessment most businesses make is to determine the impact it has on the company. But how do you execute that process without people? When disaster strikes, your employees will naturally want to be taking care of their families, not your business.

Ensure your crisis management team addresses the people issues first. Where are they? What do I need to do for them? Are there any special employee needs I must address? After having accomplished this, you gain the ability to show your people that you’re in control and that you truly care.

Mistake #5: Reacting rather than communicating

In the event of a disaster, the most important thing to get right is communication. It is imperative that your employees know you can provide them with the most up-to-date information.

Set up a toll-free hotline so your employees can call in for regular updates, or create an open forum where your employees can tell you what you could have done better and what failed. With that, you provide consistent messaging and you can eliminate second-hand information and employee guesswork, while gaining insight into what could have been improved.

If your business continuity plan takes into account that your employees are your biggest assets, you’ll have peace of mind knowing the core of your organization is still standing strong even if the worst should happen.

Looking to learn more about business continuity and how it can help your business? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.
May 20th, 2015

164_Prod_AWith social media distractions, difficult-to-monitor remote employees, and increasing numbers of staff working on personal tasks at the office, achieving maximum team productivity can seem virtually impossible. So what can the business owner do? Here are a few tips that are sure to have your staff more focused and producing results.

Set clear goals

In order for your employees to produce results and reach their productivity potential, they need to know what is expected of them. At some organizations, it may be perfectly acceptable to spend one hour surfing the Internet everyday and seven hours working; or it may be considered normal to count a lunch break towards the eight hours worked. The truth is that more and more employees are bouncing between jobs from company to company, and each organization has a different set of standards and expectations. If it’s not communicated to your employees what yours are, you can be certain that they’ll make up their own.

Additionally, your employees need to know what results you expect them to produce. Maybe that means they need to sell a certain volume of products each month, or maybe it means they need to consistently score a four-star customer satisfaction rating. Whatever it is, your employees need to be aware of your expectations and have some sort of goal to shoot for. This gives you a way to see the results each employee is producing. Then you can try to find a solution to increase the productivity of your lower performing staff.

Be personable with your employees

Have you ever had a boss that rarely interacted with employees and that everyone feared? Maybe he stayed locked away in his office most days or ignored staff members as he quickly strode through the office never cracking a smile. Do you think employees want to produce results for a boss like this? They might, but it may be out of fear of losing their job rather than genuinely wanting to help that boss and the company at large.

Interact with your employees. And not only about work. Ask them how their weekend was. Find common interests to talk about. Take the time to get to know them. It’s easy for employees to not produce results or care about their job if the business owner is unapproachable and distant. On the contrary, if the owner is personable and friendly with staff, it is harder for an employee to slack off and not commit to the company’s growth. It’s natural for employees to work harder for a person they know, rather than one who’s “all business” and persistently unavailable.

Listen to your employees’ feedback

To go along with being personable, take the time to gather and listen to your employees’ feedback. If you show that you value their opinions, they’ll feel part of the team and organization. When this happens, they’ll be more committed to your goals and will want to see the company succeed as much as you do.

Of course that doesn’t mean you need to take every bit of employee feedback and run with it – it simply means keeping an open mind. Your team will respect you more and work harder for you as a result.

Provide reliable equipment

This is a no brainer. But if an employee doesn’t have the reliable equipment and tools to complete their job, their productivity levels will plummet. A broken computer, crashed server or faulty Internet connection will have your staff twiddling their thumbs and playing with their phones in no time. If it’s your technology that’s the culprit in this situation, Managed Services represent an exceptional solution to prevent your IT from ever breaking down in the first place. What does that mean for your staff? Less downtime, more productivity and more results.

Interested in discovering more ways to boost employee productivity? Want to learn how Managed Services can ensure the reliability of your IT and prevent downtime? Contact us.

Published with permission from TechAdvisory.org. Source.
Topic Productivity
May 13th, 2015

164_Security_AWhile many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third party. So doesn’t it make sense to take precautions? Dropbox alone has previously had the accounts of nearly seven million users hacked. That being said, it’s wise to take precautions and ask the right questions of a cloud computing provider. That’s why we’ve compiled a list of actions you can take to ensure security when you’re in the cloud.

The cloud is playing more and more of a significant role in business. Yet, as more companies jump on the bandwagon, very few of them seem to be taking cloud security seriously. According to a recent survey, the “Security of Cloud Computing Users Study” , only 50 percent of those surveyed had investigated the security of the cloud services they used.

To ensure you put in place proper security measures when beginning your cloud venture, here are five actions every small business owner should take.

Ask your IT provider what cloud security policies they have in place – this is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the location of the physical cloud servers are – when you have “the conversation”, don’t forget to ask about this. Believe it or not, some cloud servers may not even be stored in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center area with proper security afforded to them.

Create unique usernames and passwords – your login credentials represent one of the cloud’s main security vulnerabilities. Take the time to come up with a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols – IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud – whether you do it yourself or your cloud computing provider does it for you, this is a must to ensure security.

When it comes to trusting the security of a cloud service provider, transparency is key. The provider should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, it’s a clear sign of a red flag.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

Published with permission from TechAdvisory.org. Source.
Topic Security
May 12th, 2015

BusinessIntelligence_May12_AMost companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of any analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

The marketing department in an organization typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers need to compare, sort, and analyze raw data in order to present it in an understandable format using dashboards. Once raw data has been polished into meaningful information and presented to business executives, key decision makers are able to make choices based on that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking various products and services throughout their lifecycle. With sales dashboards, you can identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. The implementation of sales dashboards eliminates the need to spend hours manually entering data and preparing sales reports, spreadsheets, charts, and manual data.

Social media management

There’s more to social media management than posting regularly on your business’s social media accounts. And in most cases, the default dashboard offered by your social media platform doesn’t give you a deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. That’s where dashboards come in. You can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that, if not handled by competent employees, will often lead to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format – be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether it’s on-site or online. Project supervisors need to get their teams together, in order to give them an insight of the projects’ requirements, deadlines and responsibilities, and to learn about the projects’ progress. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards can truly take away the complications of presenting complex business data. If you’re looking to implement business intelligence tools to simplify your company’s data analysis process, drop us a line today and we can help.

Published with permission from TechAdvisory.org. Source.
June 22nd, 2015

WWDC2015For keen users of Apple technology across the globe, the technology giant’s annual Worldwide Developers Conference (WWDC) is the event to watch for news of the company’s latest projects and upcoming releases. This year’s WWDC took place earlier this month in San Francisco, with the keynote speech giving a rundown of what Apple has on the cards in the months and years to come. Here are the big takeaways you should be aware of.

New operating systems

The big news from the WWDC was about operating systems. Apple took the opportunity to unveil three new releases – for mobile devices, Mac desktops and laptops, and the Apple Watch. Access to all three has been given to developers as of now, with public beta testing and full availability expected to follow later in the year.

iOS

On the mobile front, iOS 9 ups the ante on intelligence, with a focus on allowing devices to learn more about our behavior and so tailor the user experience to suit. At the root of these improvements are upgrades to both Siri and search; expect mobile devices running iOS 9 to be better at launching apps before you realize you need them – great for productivity – and reminding you about (and getting you to) upcoming meetings and appointments. Among other changes, upgrades to the iPad will enable enhanced productivity and multitasking, great news for the hurried business user who needs to make the most of the time available.

OS X El Capitan

The desktop and laptop operating system upgrade to OS X 10.11 is seen as a stepping stone from Yosemite rather than an entirely new approach – but it’s a significant upgrade all the same. Among the most exciting developments are search improvements that will allow you to use natural language when you’re on the hunt for important information and files; likewise, the release is intended to make multitasking across windows even more of a breeze. The productivity and communication apps most commonly used by our business clients – the likes of Mail, Safari and Notes – have also been tuned up both in terms of visible features and behind-the-scenes upgrades to their running speed and overall performance.

watchOS

Finally, though the Apple Watch might not yet be at the stage of being a game-changer on the office productivity scene, the second release of its operating system lays the way for an enhanced user experience. watchOS 2 will, most crucially, lessen the requirement for you to use your iPhone alongside your watch – one of the notable drawbacks when the watch came on sale – and instead allow the device to do more, and run more apps, on its own.

And more…

Apple also used WWDC to reveal details of improvements to Apple Maps that will see the service include transit information for cities including San Francisco, New York and London – making it easier for you to get to your meeting on time if you’re taking public transportation. Equally exciting is the news that Apple Pay continues to grow; the mobile payment system is being rolled out to more and more retailers across the US, and is making the jump across the pond to the United Kingdom, where it’s being rolled out in banks, stores and on public transportation.

Want to learn more about the latest Apple technology developments, and how you can put them to use to drive greater efficiency in your business? Talk to our helpful team today.

Published with permission from TechAdvisory.org. Source.
Topic Apple Mac OS
June 11th, 2015

164_A_MacMost Mac users love the user-friendly, easy-to-navigate interface the Apple brand is known for. But did you know that using your Mac can be even easier? It’s hard to believe, but if you’ve never taken the time to get familiar with your system’s shortcuts, there are a few that are sure to save you hours of time in the long run and bring a new level of usability and ease to your beloved Mac.

Open Programs and Files Faster

Want a quicker way to open files and programs faster? If you’re tired of opening Finder and scrolling through the hundreds of applications and files you have stored, there is a much more efficient solution – Spotlight Search.

To use Spotlight Search, follow these steps:

  1. Press Command and the space bar to launch your search.
  2. Type the first few letters of the file or app you’d like to open.
  3. From the drop down menu that appears, scroll down to the app or file you’re searching for and hit the enter key.

Force Quit Apps

When the pinwheel of death rears its ugly head, your application stalls and your productivity comes to a standstill. There is no better time to make use of the Force Quit shortcut. Here’s how to do it.

  1. Press Command-Option-Esc to display the list of all applications that are running.
  2. From here simply choose the one you’d like to quit.

Take a Screenshot

Pictures speak a thousand words, and so metimes you may need an image of your display to more thoroughly communicate a message. Here are three easy ways to take a screenshot on your Mac OS.

  • Take a snapshot of your entire display – press Command-Shift-3.
  • Take a screenshot of any open window – press Command-Shift-4, followed by the space bar. Then, simply click on the window you’d like an image of.
  • Snap a customized image of your display – press Command-Shift-4. When the crosshairs appear, use them to drag a frame over the portion of the screen you’d like to capture.

Launch frequently used Apps, Files and Server Connections automatically

This trick allows you to save time by automatically launching a program when you log in. Follow these steps to do this:

  1. Go to System Preferences
  2. Choose Users & Groups
  3. Select your account
  4. Click on Login Items
  5. Use the plus and minus signs to add or remove programs, files, folders, etc. you’d like to automatically launch upon login
  6. Click Add to save

These are just a few of the dozens of shortcuts and features Mac OS has to offer. If you’d like to learn more or need other IT-related assistance, don’t hesitate to contact us.

Published with permission from TechAdvisory.org. Source.
Topic Apple Mac OS
June 3rd, 2015

164_A_ProdTechnologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity. What can you do to help them out? Here are some ideas you can provide your staff (or take advantage of yourself) to develop the proper habits for successful remote working.

Don’t change your routine

Would you go to the office without brushing your teeth or combing your hair? Probably not. Believe it or not, it’s not a good idea when you’re working remotely either. Sometimes the simple act of preparing for your workday - jumping in the shower, shaving and so on - can put you in the right frame of mind to work. If you or your staff are finding it difficult to be productive at home, try sticking to a pre-work routine and see if it makes a difference.

Designate a specific workspace

Attempting to work while sitting in your bed or lounging on the couch can be a recipe for a productivity disaster. So instead, try designating a specific space where you work everyday. It can be as simple as a desk set apart from the rest of your living room or bedroom, but just make sure it’s not cluttered with non-work items (like a TV remote or fiction novel), and that it’s properly lit and comfortable.

If you’re working from a coffee shop, airport or other public place, consider using a pair of headphones to help drown out the noise so you can focus. Eliminate as many distractions as possible, and the productivity will come.

Stay connected to your team

Thankfully, cloud computing has made it unbelievably easy for your remote workers to stay connected to the office wherever they are. If your business is setup with Google Apps, Microsoft Office 365 or another cloud product, make it a requirement that your employees access it daily and remain available. When your staff is connected to your business this way, it will strengthen their relationship with other employees and the organization as a whole. Generally speaking, more connected employees are more productive ones.

Log off

When you work remotely, the line between work and personal life blurs more than ever. To avoid burnout, it’s important you discipline yourself to log off after you’ve put in a full day’s work. Whether you choose to work from 9 to 5 or 4pm to midnight, define work hours and stick to them. This will help you completely disconnect at the end of the day, which will ensure that you’re properly rested and prepared for the next.

Want more tips on productive habits for remote working? Are you ready to empower your staff with cloud computing to help them along? Let’s talk. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 2nd, 2015

BusinessValue_June2_ATechnology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website, see what you have to offer, and make an online payment - all in a matter of minutes. But if you want to expand your customer base, your website needs to rank high in search engines, so that it’s easy for potential customers to find you. That means implementing search engine optimization (SEO) strategies; here’s all you need to know about SEO to increase your online presence.

SEO defined

The practice of SEO has been around just about as long as search engines themselves. SEO is basically a methodology of techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in search engine results. There are a lot of crackpot theories about SEO out there, and you’ll have to sift through them to find the techniques that really work for your business.

There’s a saying in the world of SEO that if you’re not first, you’re last. When it comes to SEO there’s no short cut, and the idea of getting your business website ranked on the first page of Google search results in one day is ludicrous. To make things clearer, we’ve compiled a list of the basic SEO practices business owners tend to overlook.

1. Research keywords Keywords are key to your online presence. Add the right keywords to your website and your chances of being found are much higher. First, invest time in keyword research. Find out which keywords your customers are using in search engines, and gather all crucial data for SEO purposes, whether it’s search volume, trends, or competition. Make a list of keywords related to your niche. Don’t be tempted to only go after phrases with the highest search volume - they will be very hard to rank for and might be too broad.

2. Create quality content Based on the researched keywords, generate high quality content with the focus on your readers. Make sure this content reads naturally for human visitors - don’t overdo it by stuffing keywords into your text in the hope of getting high rankings, as most search engines will penalize your website for using this underhand tactic. Good content has relevant keywords in it, but a great one has the keywords while also providing real value to visitors.

3. Place call-to-action buttons A business website should always have a call-to-action to convert visitors into customers. Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, service pages, FAQs, or case studies. Call-to-action buttons may vary. They don’t always have to lead to a contact form; they can be links to other content, incentive offers, free downloads - the list goes on.

4. Create an internal link structure After you have quality content, you must show the search engines that your site has a page hierarchy. The general rule of thumb is, all your articles should link back to the home page, service pages, and even other articles. Linking internally allows for easier navigation for your visitors, and there’s a good chance they will spend more time on your website, which is good for SEO purposes.

5. Install analytics tools Tracking your visitors’ behavior on your website is important. Connect your website to analytics tools like Google Analytics and Google Webmaster Tools to gain valuable insight into your website’s statistics. By closely monitoring performance, you can eliminate keywords that aren’t generating you leads, and tweak content that visitors ignore.

SEO is an ongoing process that requires patience and time. These suggestions are meant to set a stronger foundation for your business to expand. If you’re looking for other ways to increase business value, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

June 1st, 2015

Security_May27_AInformation security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium on security. Their latest move to bolster protection for Google Drive for Work sees the introduction of physical Security Keys - here’s what you need to know.

Google already offers security precautions like two-step authentication, which provides additional protection by requiring you to enter not only your password but also a one-time code received by SMS or similar. This is a crucial weapon in the fight against hackers, since weak usernames and passwords are still be the primary reason for accounts being breached. Security Keys now take things one step further, strengthening your Google Drive account’s coat of armor to an even greater extent.

The Security Key is a physical USB device that is plugged into your computer, and which sends an encrypted signature, instead of a password or other code, to verify your identity and permit you access to your Google account. Crucially, Security Keys are inexpensive - starting from around $6 per unit - and require no additional software for deployment, use or management. Administrators have the ability to track when and where each key is used, as well as being able to disable them if lost and issue backup codes to allow staff uninterrupted access even if they do misplace their key.

Simplifying the login process is also a key part of what Google has tried to achieve with Security Keys. To that end, the first time you use your key to access your Google account on a particular computer, you can opt for Google to remember that device. On subsequent occasions you can quickly sign in using only your password, and without requiring either your key or a two-step authentication code. You can still sign in using your key on other machines, and if a hacker tries to access your account without your key they will also be prompted for a two-step verification code (which, unless they have access to your cell phone, they shouldn’t be able to provide).

Security Keys aren’t an entirely perfect solution, though - there are some significant limitations to the technology. For one, you can’t use them on mobile devices, since they require a USB port to work, and they only allow you to access your Google account through the Chrome browser. Windows, Mac OS, ChromeOS and Linux operating systems are all supported, but if you’re working from your phone or on a browser other than Chrome then you’ll need to continue using two-step authentication. Google says you can mix and match different methods of verification, opting to use Security Keys where they are supported and two-step verification otherwise (or if you don’t have your key with you).

What’s more, only Google Drive currently supports Security Keys - it’s not yet possible to use them with Google Apps, for example. But, while the technology is primarily targeted at Google Drive for Work users, it’s possible to link a single key to multiple accounts, meaning you can use it to access both your work and personal Google accounts. Some users have also queried how much of a safeguard the technology really provides in the absence of an additional PIN code or fingerprint authentication being required for activation, suggesting that a stolen Security Key could be used to access a computer that a user has previously asked Google to remember. But Security Keys do appear to offer at least some additional protection, which will be of comfort to businesses handling sensitive data.

Give us a call to find out how to employ Security Keys and other technology solutions to bolster your protection against network intrusion and data breaches.

Published with permission from TechAdvisory.org. Source.

Topic Security
June 1st, 2015

BusinessContinuity_June1_ACompanies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing. That’s why you should turn to cloud hosting for a more simple data backup and recovery process. Here’s why you’ll want to utilize cloud computing in your business continuity plan.

Better uptime

Backing up to an internal drive or an external hard drive won’t completely secure data. If someone steals your computer, you lose the hard drive and the backup. Natural disasters or man-made errors will also likely destroy your backups. Your company could face expensive downtime if your backups are lost or damaged. With cloud-hosted backup, however, things are different. The entire purpose of a cloud backup is to make sure your data is available when you need it. Top cloud service providers will offer redundancy, which means they will make a backup of your backups. This increases uptime and ensures optimum levels of data availability.

Fast resource provisioning

When backups are being implemented, spikes in user activity or cloud environment accessibility can rise rapidly and slow down a website or other running systems. This is where a cloud hosting provider comes in. By closely monitoring user activities, providers can see spikes either before or as they are happening. The provider will provision more resources and virtual machines to manage the influx of users. This type of flexibility is particularly useful for when data backups are in process.

Backup frequency

Most companies work on files and update information throughout the day, so it’s important to have a real-time backup plan ready in case an unexpected disaster occurs. When you backup data to the cloud, you will no longer have to worry about managing the frequency of your backups. Most cloud-hosted providers offer hourly, daily, monthly, or other fixed backup frequencies, while others let you set your own backup schedule. Some of the services offered by these providers will back up files as you make changes, so you’ll know that the very latest version of files and data are always backed up.

Distributed infrastructure

Cloud-hosted backup literally means the delivery of data backup to users all over the world. Selecting the right type of cloud hosting partner is equally as important as having a cloud backup plan in the first place. If international users are trying to access database or download applications through your business website, latency will become a factor - the closer the user is to the data, the faster they’ll be able to access information. A suitable cloud hosting partner will be able to provide backup servers at the location that best suits your company’s business continuity needs. Distributed infrastructure is beneficial if you’re looking to support a large number of worldwide users.

Businesses everywhere are utilizing cloud backup solutions - don’t be the one left behind. If you’re looking for a managed cloud backup service to protect your business data, give us a call today to see how we can help.

Published with permission from TechAdvisory.org. Source.

May 29th, 2015

164_A_iPhoneWhether you’re a business owner, managing director, IT manager or senior staff member, everyone can benefit from additional privacy from time to time. And in our increasingly interconnected culture and media-saturated environment, it’s becoming harder and harder to retain your much needed private sphere. So for all the iPhone users out there, we have three settings that can give an additional boost to your text message privacy.

Turn off message previews

Have you ever accidentally left your iPhone on your desk while taking a bathroom break? When your phone is left unguarded in a public place, this is a golden opportunity for a passerby to glimpse a confidential message on your phone’s display. Here are the steps to take to prevent this from happening. Click on the following:
  1. Settings
  2. Notifications
  3. Messages
  4. Show Previews (turning it off)
With the preview setting off, you’ll still be alerted to a new text message. The only difference is that not a single line of said message will be viewable if someone sneaks a peek at your display.

Automatically delete texts

If you lose your phone or it gets stolen, there’s always the chance of it falling into the wrong hands. When that happens, you don’t want your sensitive or valuable information exposed to a stranger.

To avoid this nightmare scenario, there’s an easy solution to ensure your messages are deleted automatically after a designated time period of your choosing. Follow these steps for this additional security. Click on:

  1. Settings
  2. Messages
  3. Keep Messages
From here you now have the option to keep your messages for 30 days, a year or forever.

Turn off read receipts

When the word “Read” appears under a text message you’ve sent, this is a read receipt. It informs you that the the receiver of the text has seen your message. This works both ways, and also alerts the person you’re messaging with that you’ve read their text as well. So, why would you want to turn this off?

Maybe you don’t want to respond immediately to a client or colleague who is corresponding with you via text. If that’s the case, you may not want him or her to know that you’ve seen their message and are waiting to respond. In this scenario, turn off your read receipts and whoever it is you’re texting with will never know you saw their message.

To turn off read receipts, click on:

  1. Settings
  2. Messages
  3. Send Read Receipts (turning it off)
With these additional privacy measures in place, you can rest assured that a confidential text message will never be seen by the wrong person.

Want more iPhone tips or need a technology question answered? Don’t hesitate to give us a call.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
May 28th, 2015

iPad_May22_AIn a clear attempt to rekindle its waning iPad sales, Apple has launched a new marketing campaign to attract more potential buyers. Apple has revealed that its iPad sales are declining, from 16.4 million units last year to 12.6 million units in this year. And so a new ad campaign titled “everything changes with iPad” has been launched to explore how an iPad can fit into and enrich the life of each of us. Here’s a quick rundown of the tech giant’s new strategy.

Why iPad sales are declining

The iPad’s initial sales growth has been in steady decline over the past few years, and there are many reasons behind it. For one thing, tablets aren’t like smartphones. More consumers are opting to buy bigger-screened iPhones, such as the iPhone 6 Plus. In addition, consumers usually hold on to a smartphone for a certain period of time, and then upgrade to a new model that promises better performance and new features. Tablets, on the other hand, have a much longer replacement cycle, with fewer advances in each new model release. They are usually passed between family members, reducing the need for new purchases.

Everything changes with iPad

Determined to turn things around with this new slogan, Apple has presented the new ad in a 90-second video displayed on its official website. The film shows adults and children using the iPad to assist with a variety of tasks – from cooking to picking up new hobbies, traveling, redecorating, learning, and communicating with loved ones.

Apple went a step further to promote its ad campaign by creating a dedicated marketing micro-site, and pooling in popular iPad apps like Green Kitchen, MailChimp, Google Maps, and Pinterest. These pitch pages provided solid reasons for us to consider buying an iPad – the argument being that it can change the way we do things every day. To cap it all, they have included a “Why iPad?” section, outlining the key features of an iPad and providing more justification for consumers to purchase one.

A deeper look into the iPad micro-site

Let’s take a closer look at Apple’s dedicated micro-site. It highlights the capabilities of an iPad to make the user’s life easier in many ways.

  • Cooking – If you need inspiration for out-of-the-box recipes, the iPad’s Green Kitchen provides you with creative ideas from some of the best chefs. Cooking is made easier with iPad apps that are able to show you a detailed recipe of your choosing, or instructions to make the most of the ingredients you have at hand.
  • Learning – Children can benefit and learn from interactive games that engage them through sight, sound and touch. Whether it’s visual puzzles, basic programming, stargazing, or academic lessons – the iPad has them all.
  • Small business – The iPad offers an array of productivity apps, allowing you to do business anywhere, anytime. From managing business appointments to tracking projects and making online payments, the iPad has opened new possibilities for business owners.
  • Traveling – The iPad could be a traveler’s new best friend, with its ability to book hotels and flights, display routes without the need for an Internet connection, and provide entertainment with its music and movie apps.
  • Redecorating – House decoration has never been easier. With the iPad, you can create an accurate floor plan without a tape measure. You can find fresh ideas from Pinterest to lighten up your rooms. DIY projects are also a breeze with the iPad’s step-by-step guides.

Apple is expecting an increase in revenue following the launch of this new iPad campaign. If you want to learn how to best implement the iPad into your office, give us a call today and we can help.

Published with permission from TechAdvisory.org. Source.
Additional editing and content by Jason Harrison, Independent Technology Consultant
Topic iPad
May 26th, 2015

164 A_Biz IntelFor businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement is as important as traffic – follow the four steps below to learn how to track this metric.

How do you measure engagement?

Just because a page receives a large amount of traffic, doesn’t mean it has quality content on it that visitors value. Half of the visitors to your most trafficked blog post or service page can easily bounce within seconds. So to figure out which pages your customers like, you need to measure engagement. And the easiest way to do that is by looking at the amount of time a visitor spends on a page.

Generally speaking, if a visitor is on a page for five minutes or more, they’re likely reading, watching or listening to some form of content you posted. Of course there’s the off chance that maybe he or she took an extended bathroom break after landing on your page or forgot to close it and continued surfing the web in another window. But if a consistent number of visitors are spending several minutes on a given page, you can feel confident that most of them are engaging with the content.

Why does engagement matter?

Simple. The more your visitors engage with your content, the more likely they’ll visit your website again or – even better – become a loyal customer.

You can measure engagement by following these four steps in Google Analytics:

1. Track engagement over a long period of time

We’re not just talking a month or two, but more like years. This will show you which pages are performing best in the long run. To do this, open Google Analytics. Then in the top right corner of the screen, input your date range and then click Apply.

2. Measure all pages

You need to look at time spent on all your pages to see what’s performing best. In the navigation bar to the left of your screen, click on the following in the order below:

  1. Behavior
  2. Site Content
  3. All Pages

3. Compare the average time visitors spend on a page

Under the main graph that displays visitor numbers to your site, you’ll see a search box with the word “advanced” next to it. To the right of that, you’ll see five buttons. Click on the second button from the right – the Comparison button. To be sure you’re clicking on the correct one, hover your mouse over it and the word “comparison” will pop up.

Slightly below the comparison button and to the left, choose Average time on page as your secondary metric.

4. Mind the Green bars

After you’ve followed the above steps, green bars will appear to the right of some of the pages displayed. The higher the bar, the greater amount of time a visitor is spending on a page.

With this data at your disposal, now you can understand what content your customers find valuable – and then focus on creating more of it.

Want to know more about how to gain valuable insights from your business data? Give us a call today.

Published with permission from TechAdvisory.org. Source.